Who we are

Our ranch is located in northern Meade County, approximately 90 miles northeast of Sturgis, SD—or 130 miles west of Pierre, SD.

The ranch has been home to our family since 1974. John and Verneen Frei moved here from Spearfish and raised two children, Lance and Sasha. Lance purchased his first cows when he was a teenager.

Lance graduated from Faith High School in 1992 and continued his education at South Dakota State University. In 1997, Lance graduated with degrees in Animal Science and Range Science. After college, he returned to the ranch to put his education to work. He began growing his commercial herd, using AI to breed the cows.

In 2003, Lance met fellow cattleman, Jim Willson, of Crook Mountain Angus in Whitewood, SD and the two men formed a partnership. With help and guidance from Jim, Lance began raising his own registered cattle. Our first private treaty bull sale was held in 2006.

In addition to raising our own cattle and selling bulls, we custom feed and background cattle, wean and AI heifers, and fatten and sell Angus beef.

Today, the ranch is home to three generations of our family.